Privacy Policy

Last updated: June 2026

At VitaFeet, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, place an order, create an account, contact us, subscribe to marketing communications or otherwise interact with our store.

VitaFeet is operated by DL ORGANIZATION LTD.

1. Who We Are

For the purposes of UK data protection law, the data controller responsible for your personal information is:

DL ORGANIZATION LTD
Trading as VitaFeet

Company Number: 16215629
Registered in: England and Wales

Registered Company Address:
20 Wenlock Road
London
N1 7GU
United Kingdom

Email: support@vitafeetuk.com

2. Personal Information We Collect

Depending on how you interact with our website and services, we may collect and process the following types of personal information:

Contact details
Your name, email address, phone number, billing address and delivery address.

Order and transaction information
Products you view, add to cart, purchase, return or exchange, as well as your order number, purchase history, payment status and delivery details.

Payment information
Payment method, billing details, transaction confirmation and limited payment information. We do not store full credit card or debit card numbers on our own systems. Payment information is processed securely by Shopify and authorised payment providers.

Account information
Login details, account preferences, saved addresses and customer account activity, where you choose to create an account.

Customer support information
Information you provide when contacting us, including your order number, messages, return requests, product questions, complaints or other support enquiries.

Technical information
IP address, browser type, device type, operating system, language settings, time zone, referral source and other technical data related to your use of our website.

Usage information
Information about how you interact with our website, including pages viewed, products viewed, items added to cart, checkout activity and website navigation.

Marketing information
Your email subscription status, marketing preferences, consent records and interactions with our marketing communications.

3. How We Collect Personal Information

We collect personal information in the following ways:

Directly from you when you place an order, create an account, contact us, subscribe to emails, complete forms or provide information through our website.

Automatically through our website when you browse our store, interact with pages, use checkout or allow cookies and similar technologies.

From service providers such as Shopify, payment providers, shipping providers, analytics tools, marketing platforms and fraud prevention services.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

To Process and Fulfil Orders

We use your information to process payments, confirm orders, arrange delivery, provide tracking information, manage returns, process refunds and complete your purchase.

To Provide Customer Support

We use your information to respond to enquiries, help with sizing or product questions, investigate delivery issues, process return requests and resolve complaints.

To Operate and Improve Our Website

We use technical and usage information to operate our website, maintain security, improve performance, fix errors, understand customer behaviour and improve the shopping experience.

To Send Marketing Communications

Where permitted by law, or where you have given consent, we may use your information to send promotional emails, product updates, offers and marketing messages.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at:

support@vitafeetuk.com

To Prevent Fraud and Protect Our Business

We use personal information to detect, prevent and investigate fraud, suspicious activity, unauthorised transactions, security risks and misuse of our website.

To Comply With Legal Obligations

We may process personal information where necessary to comply with legal, tax, accounting, consumer protection, regulatory or law enforcement requirements.

5. Lawful Bases for Processing

Where UK data protection law requires a lawful basis, we rely on one or more of the following:

Contract
When we need your information to process your order, deliver products, provide customer support or handle returns and refunds.

Legal obligation
When we need to process information to comply with legal, tax, accounting or regulatory requirements.

Legitimate interests
When we process information to operate our business, improve our website, prevent fraud, secure our services and provide customer support, provided your rights and interests do not override those interests.

Consent
When you consent to certain processing activities, such as receiving marketing emails or allowing certain non-essential cookies.

You may withdraw consent at any time where consent is the lawful basis for processing.

6. How We Share Personal Information

We only share personal information where necessary, lawful and relevant to the operation of our store.

We may share your personal information with:

Shopify, which powers our online store
payment processors and payment service providers
shipping and delivery providers
customer support providers
IT, hosting and cloud service providers
analytics and marketing service providers
fraud prevention and security providers
professional advisers, including accountants, legal advisers and compliance consultants
public authorities, regulators or law enforcement where required by law

We do not sell your personal information.

7. Shopify

Our website and checkout are powered by Shopify.

Shopify provides the platform that allows us to operate our online store, display products, process orders, provide checkout, manage customer accounts and support payment processing.

Personal information entered on our website may be processed by Shopify to provide these services.

Shopify may process personal information in countries outside the United Kingdom. Where required, appropriate safeguards are used for international data transfers.

8. Payment Processing

Payments are processed securely through Shopify checkout and authorised payment providers.

Depending on the payment method selected, your payment information may be processed by banks, card networks, payment providers or other financial service providers.

We do not store your full card number on our own systems.

We may receive limited payment information, such as payment status, transaction confirmation, billing details and the last four digits of your card, where available.

9. Shipping and Delivery

To deliver your order, we may share relevant personal information with shipping and logistics providers.

This may include:

your name
delivery address
email address
phone number, where needed for delivery
order details
tracking information

This information is used to deliver your order, provide tracking updates and resolve delivery issues.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the store, support checkout, remember preferences, analyse website performance and improve your shopping experience.

Some cookies are necessary for the website to function, such as basket, checkout and security cookies.

Where required by law, we will ask for your consent before using non-essential cookies, including analytics or marketing cookies.

You can manage cookies through your browser settings or through any cookie settings tool available on our website.

Please note that disabling certain cookies may affect website functionality.

11. Marketing Communications

If you subscribe to our emails or otherwise agree to receive marketing messages, we may send you promotional emails about products, offers, updates and new arrivals.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at:

support@vitafeetuk.com

Even if you opt out of marketing emails, we may still send you service-related messages, such as order confirmations, delivery updates, return updates or important account information.

12. Data Retention

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of data and the reason it was collected.

For example, order, payment, invoice and accounting records may be retained for longer where required by tax, legal or accounting obligations.

When personal information is no longer needed, we will delete, anonymise or securely store it in accordance with applicable law.

13. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will use appropriate safeguards where required by law, such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.

14. Security

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive or confidential information through unsecured channels.

15. Your Rights

Depending on your location and applicable law, you may have the following rights in relation to your personal information:

Right of access
You may request a copy of the personal information we hold about you.

Right to rectification
You may request that inaccurate or incomplete personal information be corrected.

Right to erasure
You may request that we delete your personal information, subject to legal exceptions.

Right to restrict processing
You may request that we restrict how we process your personal information in certain circumstances.

Right to data portability
You may request to receive certain personal information in a structured, commonly used and machine-readable format.

Right to object
You may object to certain processing based on legitimate interests or direct marketing.

Right to withdraw consent
Where we rely on consent, you may withdraw that consent at any time.

To exercise your rights, please contact us at:

support@vitafeetcan.com

We may need to verify your identity before responding to your request.

16. Complaints

If you have concerns about how we handle your personal information, please contact us first at:

support@vitafeetcan.com

You also have the right to lodge a complaint with the UK data protection regulator:

Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

17. Children’s Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us at:

support@vitafeetuk.com

18. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, content or policies of third-party websites.

We recommend that you read the privacy policies of any third-party websites you visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements, technologies or data processing practices.

The latest version will always be available on this page.

When we make changes, we will update the “Last updated” date at the top of this policy.

20. Contact Information

Store name: VitaFeet

Company name: DL ORGANIZATION LTD

Company type: Private Limited Company

Company Number: 16215629

Registered in: England and Wales

Company Address:
20 Wenlock Road
London
N1 7GU
United Kingdom

Email:support@vitafeetuk.com

Customer Support Hours:
Monday to Friday: 09:00 – 17:00 UK time

We aim to respond to all customer enquiries within 24 hours.